About Brand Guidelines: The AI behind Google Ads’ Performance Max campaigns maximizes reach and delivers results by generating automated assets specifically for your brand. With brand guidelines now rolling out for Performance Max campaigns, advertisers have a level of control over how their brand is represented in these assets. Here’s everything you need to know about brand guidelines and how to use them effectively.
What Are Brand Guidelines in Performance Max Campaigns?
Using Brand Guidelines, you can define brand elements directly inside the Performance Max campaign interface to reflect your most important brand attributes. Customization with brand elements gives your automated ad creative a well-rounded look, aligned with your brand’s.
What can be customized through brand guidelines in Google Ads for automated ad creation are:
- Brand Font: uploading the preferred one as per style for the brands
- Brand colours: primary and secondary ones are defined under it for continuity.
- Business Name: Make sure your name is used correctly in all formats.
- Logo Assets: Upload 1–5 logos to make your brand stand out visually.
These are uploaded once per campaign and can be used across multiple campaigns, saving the creative process.
How Does It Work?
When you set up your campaign, Google AI will automatically infer your brand elements based on your final URL. You can then review and refine those inferred guidelines to make sure they reflect your brand.
Steps to Access Brand Guidelines:
While Creating a Campaign: When you create an asset group, you can input your brand information.
After a campaign is created, edit existing asset groups to add or modify your brand guidelines.
Reuse Brand Inputs: Google will save your most recent brand inputs and automatically apply them when you reuse the same final URL.
Default vs. optional brand inputs:
Brand guidelines are live around the globe and, as of now, available in beta for those advertisers that have the following:
- Using Google Ads Interface in English.
- Running performance Max campaigns.
If you don’t see the brand guidelines feature yet, it probably isn’t available for your account. Look for more updates from Google Ads as they continue to roll out access.
Benefits of Using Brand Guidelines
- Consistent Brand Presence
You can define the fonts, colours, logos, and your business name. In this way, brands maintain a consistent presence in the following:
- Autogenerated videos on YouTube
Responsive display ads on the Google Display Network
- Increased Productivity
Saves you time by using the same assets and controls in multiple campaigns. Once you have set your guidelines, they will automatically be applied to eligible creative formats.
- Brand Trust
The cohesiveness of your ads can create trust in your audience as well as reinforce brand recognition when your ads display a professional and cohesive brand image.
- Flexibility to Customize
Even though Google AI offers default recommendations, you can easily make adjustments to these elements according to your brand and campaign needs.
Things to Keep in Mind:
Not all formats are eligible: Some ad formats may not fully support rendering with your brand guidelines. Google will do its best to apply your settings where possible.
Manual adjustments may be needed. If Google AI cannot infer certain brand elements, you’ll need to input them manually.
Global Rollout in Progress: Features may not be available to all advertisers immediately.
Conclusion:
Brand guidelines will be integrated into your Performance Max campaigns, ensuring that your ads perform and look professional and on-brand. With these controls, you can create more consistent, visually appealing ads that drive results while reflecting your brand’s identity. Start leveraging this feature today and unlock the full potential of your Performance Max campaigns.
For more information on how to set up Performance Max campaigns, visit the Google Ads Help Center or view the video on YouTube