Beaded Bra Straps:
Founded by Sneha Prabeen in 2012, our brand was born out of a desire to transform the ordinary into the extraordinary. With an eye for detail and a flair for fashion, Sneha embarked on a journey to craft beaded bra straps and accessories that do more than hold—they elevate. Each piece is a fusion of style and function, designed to add a dash of glamour to your everyday wardrobe, turning the simple into the sensational.
Have you ever had a nosy neighbourhood aunt creepily adjust your bra strap, turning heads in all the wrong directions? Or maybe someone made those awkward, exaggerated noises to “discreetly” inform you that your bra strap was showing, only to make it the centre of attention?
Many women have faced these well-meaning yet cringe-worthy interventions, where a small strap—just a routine part of our daily wear—becomes the unintended star of the show, all under the guise of “good intentions.”
Founder Sneha Prabeen
In July 2014, Sneha launched Yuvanta Beadworks in her hometown of Calicut, Kerala—a brand she had conceptualized two years earlier during a year-long break for post-graduation exam prep. Handcrafting beaded jewellery at home began as a hobby, which soon blossomed into a full-fledged business. With just Rs 10,000 from a scholarship, Sneha began showcasing her unique creations at flea markets and exhibitions across South India, transforming a simple necessity into a statement of style.
Sneha Prabeen was all too familiar with society’s obsession with keeping those little bra straps hidden from prying eyes. Tired of the uncomfortable, plastic-transparent straps, she sought a stylish alternative.
Sneha Prabeen is paving the way for Yuvanta Beadworks with exciting new developments. She’s enhancing the startup’s website with interactive features, including a live chat to cater to the many questions her customers have. To expand the brand’s online presence, she’s partnering with e-commerce platforms.